Since. Just at Company email list that moment. They are in a "purchase state". Which further encourages these users to acquire other products that initially they were not in his plans . The term pop material comes from english as: point of purchase display . Which. Translated into spanish. Would be: point of purchase material . Types of pop material pop material the types of pop materials are classified as follows: pop displays: these are those elements that are used within the commercial space to publicize a product or service. It is a kind of economical and effective material. Some examples of exhibitors are: floor stands. Pallets. Sidekick and headers. Pop graphics: refers to all resources of a graphic nature. They can be posters. Photographs. Drawings and decorative elements attached to the floor (floor prints). Digital pop: these are digital materials. That is Company email list.